Marketing

Associates and Adsense

Who is John Galt?(And would he beokay if I resold this book?) I’ve been in the Amazon Associates program for several years. It’s a no-brainer: sign up, and if someone buys books you happen to mention, you get a small credit towards a future purchase. Linking books and other products has always been about showing

Associates and Adsense Read More »

Used book sales != Napster

The July 12th New York Times wrote about book publishers concerned that online, used book sales are cannibalizing new book sales. There were a few points made that I’d like to argue about because, you know, that’s what I feel like doing. “Used books are to consumer books as Napster was to the music industry,”

Used book sales != Napster Read More »

Schedule chicken

What is the game of “Chicken?” In the movies, two hooligans with something to prove settle their differences by racing their cars towards each other. The first one to turn away, averting certain collision, is the “chicken” and loses face among his cohorts. The other player, referred to as the “winner,” gets bragging rights and

Schedule chicken Read More »

How much is your product, really? (Rebates)

Product rebates are a curious application of drive-by marketing and probability theory. Companies offer them because they provide the perception of a lower price and allow the company to gather more information on its customers. You know, for future marketing purposes. The typical spiel looks like this Transdimensional warp generator (Intel-compatible)(USB cable not included) Our

How much is your product, really? (Rebates) Read More »