Marketing

Egoboo

In the NaNoWriMo excerpt I wrote this weekend, my characters were avoiding doing anything by debating why “tricky questions” are so prevalent during interviews. By “tricky question,” I mean something that has nothing to do with practicality, but might win you a bar bet or provide suitable blogging material (for me). For example, I was

Egoboo Read More »

C2 is a bust

Sneaky Pete wants you to buy this book. Six months ago, I noted Coca-Cola was going to be introducing a mid-calorie cola, which I referred to as a product for “low-carb dieters who have been marooned on the distant asteroid where Diet Coke is unavailable.” After some minor success during the marketing blitz of its

C2 is a bust Read More »